Part 4: Parting Thoughts & Words of Wisdom.

So far, we've learned almost everything to make your first automatic fitness challenge a success. But, there are few small – but very important – points that we have not yet covered. This post aims to fill in those gaps and make your first challenge that much more effective. So, let's get started.

Prospects Who Don't Convert

Like any other lead-generation strategy, the automated fitness challenge is a numbers game. As a result, when the challenge ends, not everyone who joined your challenge will immediately transition into a paying client. And, most of the time, it's not because they didn't like your service; rather, the timing just might not be right for them.

So, the best strategy for prospects who don't convert is to follow up; keep building upon the strong rapport that you established with them during the automatic fitness challenge. If you do this consistently, you'll notice that many prospects will convert into paying clients within 90 days.

Along the same lines, always add value when you follow up. For example, send them email with valuable advice or invite them to join another fitness challenge.

Transitioning In-Person Clients to Online & Hybrid Training

Online training is the new kid in town. So, if you want to transition your in-person clients to an online or hybrid training model, consider inviting them to participate in an automated fitness challenge. Completing an online fitness challenge will help them learn about online training and how it could be useful to them. Then, transitioning them should be easy.

With a little practice, your fitness challenges will keep a continuous flow of prospects happy, as well as generate new clients for your personal training services. While there is some initial work involved in getting the campaigns set up, once they're finished, the automation goes to work. Then, you can reuse them over and over again, optimizing various aspects a little each time based on participant feedback.

If you have any questions, feel free to reach out to our team; we're happy to help. Now, go get 'em!