Thoughts on Growing Your Fitness Business.
So you’ve been diligently gathering up reviews as part of the marketing plan that’s propelling your personal training business to the top of Google’s search results.
However, a customer has just called you, because he left you a review on Google Local and he can’t see it anymore. What’s just happened?
There’s a good chance his review has been eaten by a review filter. In short, Google thinks it’s spam!
When you claim your Google Local listing you will also receive a Google+ social media page. That is because Google Local is integrated with Google+.
This is actually a huge advantage, because it means that you can begin working to directly market your Google local page.
Last week I talked about claiming your local listings so that you can market your personal trainer business to people who are close enough to use it. However, my advice only allowed you to target a single city: the city where you maintain your legal business address.
If your clients come to you or if you only work in a single city, this blog post is not for you.
But what if you are an in-home personal trainer in a large metro area? Chances are you travel into suburb cities and townships that are close to your home city. You will want to capture some of that business as well.
Last time I talked to you about claiming your local listings so that you could get even more visible to people in your own city who are actually capable of doing business with you. Today, I want to expand on those techniques even more so that you can get even more of the benefits that local online marketing has to offer.
Last week we spent some time discussing how you can add local keywords to your blog posts so a greater share of the web traffic that you capture comes from local prospects who are actually capable of becoming one of your clients. This week I want to talk about some additional ways that you can capture those local visitors.