Thoughts on Growing Your Fitness Business.
After all, a San Francisco trainer isn’t getting much out of web traffic that comes out of Chicago. Someone in Chicago is never going to become your client.
That means most of your blog posts need to be written in a way that captures as much local traffic as possible.
Fortunately, there are several great ways to do just that.
When you’re just getting started as a personal trainer your blog might have fairly generic beginnings. That’s because at first you’re just trying to get some solid, useful content into your site: stuff that targets the right keywords while demonstrating your training “chops.”
But as you progress in your career the generic content approach simply isn’t going to get the job done. You’ll start to sound like the thousands of other personal trainer blogs out there. You need a way to inject a little personality into your blog. And you need a way to make that blog super-relevant to your current clients and people who are enough like your current clients to become your future clients.
Fortunately there is a very easy way to do this.
Last week we talked about PPC advertising. I mentioned that a PPC ad usually leads to a “landing page” instead of directly to your website.
A landing page is an individual page that speaks directly to the offer that you presented in your PPC ad. It is generally a very simple, single web page that contains a compelling headline, a little bit of copy, something for the reader to do and a call-to-action that tells them exactly what to do and what benefit they will get out of doing it.
Marketing your business online is all about finding as many legitimate places to put yourself out there as possible. That means that you can’t just lurk about passively on your own blog or website, hoping to bring in the traffic.
You’ve got to put yourself out there, and guest posting is just the way to do that.
Like them or not, reviews are going to be a big part of marketing your personal trainer business online. They can also be very tricky. On one hand, if you don’t get any reviews you lose a vital tool that helps you get visible on Google. On the other hand, if you get bad reviews you could start losing business.
The following steps will help you get reviews for your business while maximizing your chances of generating helpful ones.