Blog 10+ Fitness Instagram Reel Ideas to Boost Engagement and Grow Your Brand | Trainerfu
Post
Cancel

10+ Fitness Instagram Reel Ideas to Boost Engagement and Grow Your Brand | Trainerfu

Fitness Instagram Reel Ideas

First things first, here’s a simple definition explaining what exactly Reels are from the Instagram scheduling tool Later explaining what Reels are: “Instagram Reels are short-form, vertical videos that can be up to 60 seconds long. Instagram users can record and edit video and photo clips set to music and share them on their Feed, Stories, and the Reels Explore page.”

Grow Your Fitness Brand with Trainerfu – Start Now!

Build your brand and attract more clients with marketing tools that work. Discover how Trainerfu can help you promote your business effortlessly.

Try it free

Instagram launched this feature in 2020 in response to the incredibly popular video-sharing app TikTok. Since then, if you spend time on the app, Reels have exploded as the Instagram algorithm prioritizes this type of content over the traditional picture posts the app was once known for.

Instagram Algorithm

For some content creators, this was an exciting turn of events that allowed for increased creativity and exposure. Many personal trainers and fitness accounts quickly embraced this trend and created Reels to successfully promote their businesses.

Adding Reels to the mix of your other fitness content can increase the discoverability of your page, bring you new followers, skyrocket your fitness Instagram growthand be a great way to promote your brand. Reels can help you stand out from the crowd and get you more engagement than other types of posts.

However, there are two major problems that most of the personal trainers and gym owners face when it comes to Reels:

  • Problem one- They are not very comfortable in front of the camera.
  • Problem two- Coming up with creative fitness Reel ideas can be challenging.

Fortunately, we are going to share solutions to both of these problems by breaking them down into two separate parts.

In part one, we will share four types of Reels that you can create today — even if you aren’t comfortable in front of the camera!

In part two of this article, we will share some actual Reel ideas that will increase the likes on the likes on your page and help you generate real sales for your business.

Alright, let’s get rolling!

Inside this blog:

Part 1

Four types of Reels that you can create today

If you’re not comfortable in front of the camera or maybe not the most tech-savvy business owner, Reels can feel like your worst nightmare. Don’t worry, this part of the blog is all about sharing some basic Reel types that you can start with.

1. Talking head

This type of Reel involves talking into the camera and speaking directly to your audience. It can be an excellent format for personal trainers to share tips about exercise, nutrition, and more.


<!–

TODO

Embed below Instagram reel: https://www.instagram.com/reel/Cc7r-rHlhg0/?utm_source=ig_web_copy_link

–>

However, we said we were sharing tips for people who don’t like being in front of the camera, right?

Take a deep breath. Practice putting yourself out there on the screen and follow these steps to create your first talking head Reel:

  1. Write a short script (100 -150 words) of your words.
  2. Download one of the many teleprompter apps from the app store. These apps will scroll your script in front of you while you record your video. This makes it so that you don’t have to think about what to say; you simply have to read the script.
  3. Load your script in the teleprompter app.
  4. Wear something nice and record your video.
  5. Upload your video to Reels. That’s it.

Teleprompter App

See, it’s that easy!

Remember, that getting comfortable in front of the camera can take a little practice. Be sure to throw some talking head Reels into your content calendar; it will get easier over time. This type of Reel is a great way to connect to your audience and convey information personally.

2. Voiceover

Voiceover Reels involve recording a video separately and then adding audio over it. You can use this reel to demonstrate an exercise or make a recipe.

Consider writing a short script and simply reading it as you record to make this even easier. To do this, upload or create your video content in the Instagram app first, then record your audio separately. Instagram makes it easy to position the audio voiceover where you want it in the video.

3. Time Lapse

Time-lapse Reels can be a way to catch someone’s attention and entertain them. We all love this mesmerizing post, where a sequence of events quickly flashes before our eyes. Time-lapse involves speeding up a video, so that someone can watch something in seconds that occurred over a long period.

What are some common time-lapse Reel ideas for personal trainers? You might film an entire workout, a stretching sequence, client sessions, or a cooking demo.

Your phone’s camera has a “time-lapse” setting that you can use to create a time-lapse video and upload it to Instagram. A few apps also allow you to speed up (or slow down) video content.

4. Text-Based

In this type of Reel, you add text to your video instead of speaking directly to the camera. You may have seen videos like this before, where the creator points to different screen areas as text pops up.

Text-based Reels are great because they allow you to convey more information to your followers with less pressure than the traditional talking head video. Wear something nice, find an eye-catching backdrop, and film. Then, add text on the screen to do the talking for you.

Having audio on your Reel is always a good idea, and trending audio can be a great way to make all your reels more engaging.

Instagram allows you to easily see what music/voice overs are trending and create your own Reel. To do this, go to your Reels Explore page and spend a little time scrolling. At the bottom of each reel, you will see the audio used in the clip. If it’s on an upward trend, there will be an arrow next to the name of the audio clip. Click on that arrow, and Instagram will show you other popular videos with the same audio and let you save them to your phone right from there!

Part 2

Fitness Reel ideas to get you started

We have seen what types of Reels you can make today. Now, let’s discuss the content you can share on those Reels. This is important for personal trainers who want to use Instagram to market and grow their fitness businesses.

Educate your followers with how-tos and informative Reels

Educational content is a cornerstone of a successful business Instagram account, and Reels are a great way to share this kind of content with your audience. The framework we recommend for educational content involves breaking it down into four main content pillars you will discuss online. A general example for most fitness accounts is:

  1. Workout
  2. Nutrition
  3. Mindset
  4. Habits

Once you pick your main pillars, you will break them down even further with subtopics. For example, under the “nutrition” umbrella, your subtopics might include healthy recipes, cooking demos, favorite protein bars, meal planning tips, etc. As you can imagine, we’ll give you a large bank of ideas to choose from by breaking your content down in this way.

You’ll share your educational and how-to content all over your Instagram, but Reels are a great way to hook followers, explain something they really want to know, and provide information that improves their lives.

You might use a voiceover Reel for recipes and exercise demos. Text-based Reels can also be a great way to display helpful information visually. When you have more time and want to connect more personally with your audience, consider talking right to the camera.

Bust some fitness myths

People use the Internet to gather information. They are also consuming that information with preconceived notions and biases that might dissuade them from buying your product or working with you.

In your Instagram content, you will often want to bust common workout myths and tackle your audience’s limiting beliefs, and Reels are the perfect format for this. The talking head format is probably the best way to speak directly to your audience and authoritatively shed some light on their misconceptions. This will help you build trust and convert more followers into paying clients. Text-based and voice-over Reels would also work for this category.

Give an inside scoop about your service or program

Another excellent fitness Reel idea is to share the inside scoop on your services or programs. Personal trainers and fitness instructors can benefit from regularly explaining their business and services to their audience.

Without providing all the information, you may briefly explain how you designed your program or give viewers an inside look at what a training session with you entails.

What formats should be considered for this type of reel? Talking head, voiceover, and text-based would all work, but don’t be afraid to get creative.

Sell your offer

Don’t forget to sell your offer on Instagram as well. Hop on a trend and make it work for your business, or use the talking head format to get on and announce your newest program.

You can also use Reels to create scarcity by showing viewers the number of people who have joined and how many spots you have left. Try multiple types of Reels to share your offer and keep this kind of content in rotation.

Go behind the scenes

To build a connection with your audience, you can use Reels to give them a peek behind the curtain at your day-to-day life as a personal trainer or business owner. This doesn’t always have to be fitness-related content, either! You can share other parts of your identity that you think your ideal clients will relate to.

Taking the dog on a nice hike? Share several clips with a trending voiceover or song in the background. Here are some more “behind the scenes” ideas:

  • Time-lapse of your morning routine
  • Text-based Reel with a tour of your gym
  • Trending audio Reel with an introduction to members of your team
  • Talking head sharing aspects of your personality that aren’t related to fitness

Highlight your competitive advantage

To stand out online, sharing what makes you unique is essential for​​ standing out online. Fitness businesses and personal trainers can use Reels to show their audience what makes them the best choice in a sea of competition.

If you have a new way of doing things, specialized training, or a unique perspective on fitness, use video content to highlight this competitive advantage. Getting creative with Reels can help you stand out in the minds of your followers and make it easier to turn those followers into paying clients.

Ready to record?

Are you feeling more prepared to make engaging Reels for your fitness business?

Here are some final tips.

Remember, Reels are pretty quick. Reels are one of the best ways to market your fitness business on social media. Try to grab the attention of your audience right away, and keep them there with entertaining content. Reels will stay on your page forever, and you can share them on your main feed and your stories. Use hashtags for your fitness Reels just as you would for other types of posts.

Reels should be an addition to your overall content strategy, meaning you don’t have to focus only on creating video content, but will definitely want to sprinkle it in a couple of times a week. Use this framework to help, but don’t be afraid to step outside the box and have fun with it!

With its many features, Instagram can be a great place to grow your business and boost your brand, but getting the right strategy down takes a little time and effort. Lucky for you, we’ve put together all of our best tips for building your personal training or fitness Instagram account like a social media pro. Check out our Ultimate Instagram Marketing Guide For Personal Trainers here.

Frequently Asked Questions

1. What are some effective fitness reel ideas to engage my audience?

  • Exercise Demonstrations: Showcase proper form and techniques for various exercises.
  • Workout Challenges: Encourage participation in fitness challenges to foster community engagement.
  • Client Transformations: Share before-and-after stories to inspire and motivate viewers.
  • Quick Fitness Tips: Offer concise advice on workouts, nutrition, and healthy habits.
  • Behind-the-Scenes Content: Provide a glimpse into your training routines or gym environment.

2. How can I create engaging fitness reels if I’m not comfortable on camera?

  • Voiceover Reels: Record exercise demonstrations and add explanatory voiceovers.
  • Text Overlays: Use text to provide instructions or tips over video clips.
  • Client Features: Highlight clients performing exercises or sharing testimonials.
  • Animated Content: Create informative animations or slideshows with fitness tips.

3. How often should I post fitness reels to maintain audience engagement?

Consistency is key. Aim to post reels at least once or twice a week to keep your audience engaged and anticipating your content.

4. What are some tips for making my fitness reels more discoverable?

  • Use Trending Audio: Incorporate popular music or sounds to increase reach.
  • Relevant Hashtags: Add specific fitness-related hashtags to target your audience.
  • Engaging Captions: Write compelling captions that encourage interaction.
  • High-Quality Visuals: Ensure good lighting and clear video quality.

5. How can I measure the success of my fitness reels?

Monitor metrics such as views, likes, comments, shares, and saves. Additionally, track any increase in followers or engagement on your profile after posting reels.

Contents
Trending Tags