The average price of a one-hour personal training session in the U.S. is about $65, so a client who takes two personal training sessions per week will spend $520 per month on fitness. That's expensive for most people.
On the other hand, the average gym membership costs around $65 for the entire month. This leaves a big pricing gap between gym membership and one-on-one personal training. And, currently, not many fitness products are compelling enough to catch the attention of this mid-priced segment of the general population.
For example, someone who has $300 a month to invest in fitness will end up getting a gym membership for $65 and pocketing the remaining $235. Unfortunately, this is a lose-lose situation for both the fitness industry and the customer; the customer is unable to maximize their value and the fitness business loses potential revenue.
In reality, prospects who can't afford one-on-one personal training – but who are also looking for something better than a gym membership – are left with few choices. That's where hybrid personal training comes in. It's designed to fill a big chunk of this pricing gap by enabling a fitness business to attract new clients in this mid-priced market and, consequently, skyrocket their business growth.
Note: Building a product ladder into your fitness business can fill this pricing gap entirely by attracting clients who have budgets of $100 to $399 per month for fitness. Learn more.
In this article, we'll take an in-depth look at hybrid training, including:
- What it is
- Why the pricing gap exists
- How it can help fitness businesses fill the pricing gap
- Early adopters
- Explaining it to prospective clients
- How to sell it
Hybrid Personal Training
As the name suggests, hybrid personal training is a combination of in-person and online (in-app) training. In this style of training, you meet with clients less frequently and primarily use the in-person training sessions to perform assessments, review their progress, and demonstrate new exercises and correct form. Then, you deliver the rest of the fitness training to your clients via the training app.
When your clients are working out on their own, they can see their workouts and exercise videos on the client app, but that's not all. Modern personal training software like TrainerFu empowers you to provide unparalleled accountability, support and education to your clients to keep them motivated even when you're not around by allowing you to:
Hold your clients accountable. The software allows you to monitor your client's progress. For instance, did they complete their workouts? Are they eating right (nutrition tracking)? Are they sticking to their habits? Did they track their weight today?
Keep your clients engaged. Build a strong, supportive community through the private social network that is built right into the training app. Educate your clients about important topics with in-app courses, or nudge them in the right direction with automated messages.
Be available when your clients need you with the in-app chat feature. Plus, provide feedback and positive reinforcement by commenting on their activities in the news feed.
As you can see, hybrid personal training allows you to deliver the best in-person and online training to your clients.
The Pricing Gap
Additionally, hybrid personal training can help fitness businesses fill the pricing gap by making personal training affordable – and earning a handsome profit in the meantime.
To begin, let's explore why the pricing gap even exists in the first place. The reason is actually very simple: traditional one-on-one personal training requires a lot of in-person time from a personal trainer. If a personal trainer is investing eight hours of his or her time per month on a client, then there is no way to reduce the monthly cost to less than $500.
On the other hand, the ability to deliver customized training through personal training software can save a trainer a lot of time. Hybrid personal training combines online and in-person training to reduce the number of hours that a personal trainer needs to be present to train clients. The result is an affordable option that opens the door to personal training for many people who would otherwise be priced out of it altogether.
Keep in mind that an affordable option for clients does not mean less profit for your fitness business. On the contrary, a properly priced hybrid personal training package should actually increase a personal trainer's hourly income. This is because a client pays for value, not time, and hybrid personal training packs in more value per hour of the trainer's time.
Pricing Hybrid Personal Training
When pricing your hybrid personal training model, keep it simple with no more than two package options. The most common include an in-person session once per week or once every two weeks. Then, calculate how much time it will take you to deliver these two packages to your clients, and use that to determine the monthly price for each package.
Additionally, as you sell hybrid training packages, encourage clients to sign up for recurring billing. This will keep things streamlined and prevent you from having to chase down clients every few weeks to sell more session packs.
The only caveat to this method of packaging involves inexperienced clients who are just starting out with you; they may need a bit more hand-holding in the beginning. In these cases, encourage them to purchase a separate session pack that they can use for more in-person time with you.
Hybrid personal training is beneficial for any client. But, as you're getting started, begin by offering it to clients who:
- Are on a budget
- Have tight schedules or travel frequently
- Are graduating from your program and ready to be out on their own
These three types of clients will benefit the most from hybrid personal training and, therefore, should be an easy sell for you. Hybrid personal training is a cost-effective and flexible option that these clients will appreciate greatly.
Explaining Hybrid Personal Training to Prospective Clients
Because hybrid personal training is not typically offered by traditional fitness businesses, it's still a new concept for most clients. So, it's a good idea to be prepared when a client asks about it. For that reason, we put together a simple script that you can use to explain it to your prospective clients:
"With hybrid personal training, you'll get more access to me than you would with strictly in-person training. I'll be able to provide you with support and accountability not only during our in-person sessions, but also all week long.
Plus, to get you the best results, it's important that we work on all aspects of your lifestyle – not just your workouts. Hybrid personal training enables me to do just that. We'll use the in-person session to perform assessments, review your progress, and demonstrate new exercises and correct form. I'll deliver the rest of the training to your app.
In the app, you'll be able to see your workouts along with exercise videos, and you can complete them whenever and wherever you'd like. We'll also work on changing a few habits at a time, and I'll check-in with messages, reminders and educational material through the app to help you build lifelong healthy habits.
We also have a great community built right inside the app. They'll make your training fun and provide you with additional support and accountability to achieve your goals even faster.
Hybrid training is the best I have to offer and I'm sure you'll love it."
Feel free to use this script as is or revise it to meet your needs.
Show & Don't Just Tell
This is an effective way to sell hybrid personal training because, while most people understand in-person training and how it works, the online component is still a mystery. And, sometimes, even after you explain the benefit of hybrid personal training, a few clients may be skeptical. In these cases, let them experience online training through an automated fitness challenge.
An automated fitness challenge is a short, online challenge that automatically delivers one or two small benefits to the client. Essentially, it's like giving your client a free trial. We even have an in-depth guide on how to design and set up automated fitness challenges in TrainerFu. If you think a client could be a good fit for hybrid personal training, taking them through an automated fitness challenge is often the best way to convince them to do so.
Spending less time to provide more value to clients is the secret sauce to gain a competitive advantage and stand out in the crowded fitness market. Hybrid personal training will help you attract more clients and get your business on a faster trajectory for growth. The best part is that it's super easy to get started. So, what are you waiting for?
If you haven't already, sign up for the 14-day free trial of TrainerFu and get started with hybrid personal training today!