One of the biggest problems I see with most struggling fitness business owners is their marketing. Specifically, they focus on tactics rather than strategy. In fact, they often don’t even have a ...

When prospects shop around, every fitness business looks the same to them. It's because (almost) all fitness businesses claim to be the best at everything. Every fitness business claims it has: ...

In Part I of this guide, we looked at how to nail down a profitable niche for your fitness business. And in Part II, we learned how to find a stellar unique selling proposition to help you convi...

Any dedicated personal trainer knows that fitness is about more than just an effective workout. If you want your clients to truly succeed, both you and they need to think about their overall life...

Gyms are gradually re-opening their doors around the country – but not without constraints. Most states require gyms to reduce their capacity by 75% and follow social distancing guidelines. As m...

An online group challenge (or online transformation contest )is a powerful, yet underused, tool in the arsenal of a fitness business. Specifically, it has the potential to transform your fitness ...

Now that your automated fitness challenge is live, it's time to put it to work and get qualified prospects to sign up for it. The best place to start promoting your challenge is within your own ...

So far, we've learned almost everything to make your first automatic fitness challenge a success. But, there are few small – but very important – points that we have not yet covered. This post aims...

As we learned in [Part I](https://www.trainerfu.com/blog/automatic-fitness-challenge-guide-part-1), it pays to create an automated fitness challenge that's short, automatic and provides tangible ...