So you’ve been diligently gathering up reviews as part of the marketing plan that’s propelling your personal training business to the top of Google’s search results. However, a customer has just c...

When you claim your Google Local listing you will also receive a Google+ social media page. That is because Google Local is integrated with Google+. This is actually a huge advantage, because it m...

Last week I talked about claiming your local listings so that you can market your personal trainer business to people who are close enough to use it. However, my advice only allowed you to target a...

Last time I talked to you about claiming your local listings so that you could get even more visible to people in your own city who are actually capable of doing business with you. Today, I want to...

Last week we spent some time discussing how you can add local keywords to your blog posts so a greater share of the web traffic that you capture comes from local prospects who are actually capable ...

After all, a San Francisco trainer isn’t getting much out of web traffic that comes out of Chicago. Someone in Chicago is never going to become your client. That means most of your blog posts need...

When you’re just getting started as a personal trainer your blog might have fairly generic beginnings. That’s because at first you’re just trying to get some solid, useful content into your site: s...

Last week we talked about PPC advertising. I mentioned that a PPC ad usually leads to a “landing page” instead of directly to your website. A landing page is an individual page that speaks directl...

Marketing your business online is all about finding as many legitimate places to put yourself out there as possible. That means that you can’t just lurk about passively on your own blog or website,...

Like them or not, reviews are going to be a big part of marketing your personal trainer business online. They can also be very tricky. On one hand, if you don’t get any reviews you lose a vital too...